We sell an enterprise collaboration product focused on cyber incident response. As best as I can tell, there wasn't a product quite like it on the market - so

We sell an enterprise collaboration product focused on cyber incident response. As best as I can tell, there wasn't a product quite like it on the market - so it's something that people are 1) excited about once they realize they need it, or 2) reluctant to buy because they think they don't need it. It's not an obvious iterative improvement on an existing software product but instead a brand new idea (we think)