5 ms·
The Tommy Lee Jones campaign was wildly successful and extremely long-lived but the post makes it sound like it launched the brand. This is not true. Boss was a
by okonomiyaki3000 3y ago
The Tommy Lee Jones campaign was wildly successful and extremely long-lived but the post makes it sound like it launched the brand. This is not true. Boss was around for some time before that campaign.
- kizunajp 3y agoAuthor here. Thank you for pointing this out! I have updated the post. Boss was launched in 1992 (which was already a long time after canned coffee had taken off in the 70s) and only hired Tommy Lee Jones in 2006.