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You're assuming that everything is run by purely logical data-driven statistics-oriented leaders with accurate models and methodologies.
by rendaw 3y ago
You're assuming that everything is run by purely logical data-driven statistics-oriented leaders with accurate models and methodologies.
- satvikpendem 3y agoThat is what many marketers do, yes. I've worked in ads, I know how it works. If the numbers aren't there, they usually don't continue.
- chillbill 3y agohttps://en.m.wikipedia.org/wiki/Faulty_generalization https://en.m.wikipedia.org/wiki/Faulty_generalization
- satvikpendem 3y agoAt what point is the faulty generalization simply...a true generalization? Just because you don't want to believe it's true doesn't mean it's not true.
- chillbill 3y ago[flagged]
- dang 3y agoYikes, you've been breaking the site guidelines so badly that we have to ban the account—especially because we already asked you to stop. It's not ok to be abusive like this on HN, no matter how wrong someone is or you feel they are. If you don't want to be banned, you're welcome to email hn@ycombinator.com and give us reason to believe that you'll follow the rules in the future. They're here: https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html.
- prerok 3y agoThat is true, but IME only if it incurs costs. In this case, however, a pop-up on your own site costs nothing. In fact, removing it incurs costs in development time, even if it's a simple line delete. So, I am 100% sure no marketer would ever push for removing it, unless end-users specifically tell them that they are not going to use the site because of the pop-up. The likelihood that they realize that on their own is next to zero because of the difficulties in retention analysis to catch this.
- satvikpendem 3y agoI'd say if their click through rate to the actual article (aka bouncing off the page instead of clicking the close button and continuing to read the article) is low, they'd likely remove it. At least that's how I've been able to convince certain marketers about the inefficacy of their tactics. But other things, like modals to subscribe to the newsletter that pop up after reading the content half-way, simply work too well to ever give up.
- prerok 3y agoNow, that is a different take. You have been able to convince them. It's not like they realized this themselves, or that they deduced something from the numbers. Again, only my experience at past employers, but in a lot of cases the developers don't get heard when making these suggestions.