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> That provides a bad experience to visitors and reduces the amount of money websites can make. That’s a nice fantasy, but the number of ad-blocking users and
by malwrar 3y ago
> That provides a bad experience to visitors and reduces the amount of money websites can make.
That’s a nice fantasy, but the number of ad-blocking users and ratio of advertising revenue on mobile (where adblocking is harder) vs PC suggests to me that the content of ads doesn’t affect user experience nearly as much as the quantity and intrusiveness of ads. I think the second part of your sentence is the real problem being addressed, nothing about advertising is actually designed to directly benefit consumers. I think you would be hard-pressed to find people who actually factor ad relevance into their enjoyment of an ad-supported product.
- charcircuit 3y ago>nothing about advertising is actually designed to directly benefit consumers. Allowing customers to be connected with businesses that are able to offer something of value to them is a direct benefit.
- malwrar 3y agoIt’s a benefit in the same sense that someone walking up to me on the street and trying to sell me on something is benefiting me. I’m walking down the street to get to point B (or browsing a site to read an article), not be hawked goods unsolicited. Relevance of the good to my interests is at best irrelevant.
- charcircuit 3y agoIf you were hawked goods unsolicited it would be a waste of your time if you were not interested in your goods. If you were interested in those goods you would find value in this interaction.