Did Otto Benz or Henry Ford need to 'convince' any horse and buggy owners or riders? I can't find evidence that they spent any more than a small effort, less t

Did Otto Benz or Henry Ford need to 'convince' any horse and buggy owners or riders? I can't find evidence that they spent any more than a small effort, less than a quarter of a year of full time marketing, before they got serious traction. They simply built and offered a better and compelling enough product that little to no convincing was needed.