The name "live.com" is awful for search, and yet Microsoft has poured millions into it. I don't understand why they don't just buy "search.com", "find.com", or

The name "live.com" is awful for search, and yet Microsoft has poured millions into it. I don't understand why they don't just buy "search.com", "find.com", or something similar. The high price for the domain would be, on the scale of Microsoft's cash hoard, a reasonable marketing expense.