just looks like centrino or the multimedia PC standard: a basket of technologies (and like centrino/ultrabook, all intel ones) that define a standard for media

just looks like centrino or the multimedia PC standard: a basket of technologies (and like centrino/ultrabook, all intel ones) that define a standard for media PCs and set-top hardware that would support a certain distribution model. now of course a lot of people didn't get what centrino was either (or what vpro is today!). it's a little hard to market these hardware standards when it's not something obvious like "the multimedia PC standard" that consumers grok. But it's the same kind of idea: we're going to need X, Y and Z hardware and feature support to do this workload or customer use-case. If your PC has it, then it's Centrino/Ultrabook/whatever! But again I think it's true that people respond more intuitively to the idea of branding the product and not the platform. "Ultrabook" or “Multimedia PC Level 3” makes more sense as a concept to people than "Centrino" or "Viiv". https://en.wikipedia.org/wiki/Intel_Viiv https://en.wikipedia.org/wiki/Intel_Viiv https://en.wikipedia.org/wiki/Centrino https://en.wikipedia.org/wiki/Centrino https://en.wikipedia.org/wiki/Intel_vPro https://en.wikipedia.org/wiki/Intel_vPro https://en.wikipedia.org/wiki/Multimedia_PC https://en.wikipedia.org/wiki/Multimedia_PC https://en.wikipedia.org/wiki/Ultrabook https://en.wikipedia.org/wiki/Ultrabook