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Survey: 51% of Gen Z women (US) prefer TikTok, not Google, for search
- coldtea 3y agoTikTok is not a general search engine, so what this means that they don't perform the kind of searches that people who use Google do. So a better title would be "51% of Gen Z women mostly search for memes and videos as opposed to information".
- ttfkam 3y agoThat's uncharitable. Google is more likely to return textual and/or scholarly info. TikTok is more likely to produce experiential, opinion, and entertaining content, informational or not. I search YouTube for many of the same reasons while I'm not Gen Z. Video responses allow me to listen while doing other things, to get a quicker sense of relevance to what I'm looking for, and produces faster answers than plain Google search does. In addition, I get sent down the rabbit hole in directions I wasn't expecting far more often than I do with plain Google search, which can be very enjoyable/informative.
- coldtea 3y ago>I search YouTube for many of the same reasons while I'm not Gen Z. Video responses allow me to listen while doing other things, to get a quicker sense of relevance to what I'm looking for, and produces faster answers than plain Google search does YouTube is about hosted video search, as opposed to a general search engine, but is content neutral. It has anything from people lighting their farts to treatises on existential philosophy, and from hardcore science to gamelan performances. TikTok, is, to put it charitably, not that content-neutral.
- ttfkam 3y agoBy Gen Z, for Gen Z.