4 ms·
"Production" refers to design as well as the assembly of atoms. In that context, a company that produces a few models of thngs is craftsmanlike when contrasted
by raganwald 15y ago
"Production" refers to design as well as the assembly of atoms. In that context, a company that produces a few models of thngs is craftsmanlike when contrasted with companies that put out dozens of slight variations on the same thing, almost as if shipping twelve handsets is a/b testing...
- davidw 15y agoI agree that Apple's stuff looks classy, has a nice aesthetic, and has a lot of design work that goes into it, but it's also important to see some of the marketing hype for what it is. It's not hand-crafted by gnomes steeped in the crafts of wafer etching, working from little cabins high in the Tirolean Alps.
- rbarooah 15y agoHow is that not just a made up caricature? What single example of Apple's marketing can you show that suggests anything of the sort? The only marketing materials I've seen from Apple that say anything about how the products are made show Jony Ive in a workshop talking about industrial machine processes.
- davidw 15y agoI was responding to the "virtues of craftsmanship in a world of mediocre, mass-produced ...", which is not Apple's.
- deleted 15y ago[deleted]
- cicero 15y agoYes, Apple products are not hand-crafted by gnomes, but they do represent a set of priorities that are rare in the world of manufacturing. I think it is more than a marketing gimmick; there is truly a desire to produce a quality product rather than only maximizing profit. I'm sure there were many times where Jobs vetoed a design decision where a little money could be saved at the expense of quality. I hope that the future leadership of Apple continues to have that courage.
- isleyaardvark 15y agoCraftsmanship is a broader concept than hand-crafted, and covers the looking classy/nice aesthetic/lot of design work you mentioned.