"Also when that start-up outlier comes, Indian entrepreneurs will then do 100 such outliers immediately after that. But we have seen businesses built off the ba

"Also when that start-up outlier comes, Indian entrepreneurs will then do 100 such outliers immediately after that. But we have seen businesses built off the backs of decade long rounds of investment, value creation and persistence. (Shaadi, Naukri, MMT)Immediately after fast-followers followed at maturity to squeeze the juice (BharatMatrimony, ClearTrip, Yatra). Unless strong network-effects (Two-sided marketplace kind of plays), that would mean consumer plays are best approached from a brand building perspective?" I am Indian and I couldn't make head or tail of what exactly is being said here. I suspect it isn't so much "Indian English" as unclear writing. I think you are trying to say something like (I had to pause reading and think for a while) "After a market was created and validated by companies with long gestation periods, others set up very similar companies quickly to exploit it. Given this, if the business model is not dependent on network effects, it might be better to just focus on brand building" At least that is what I think you were trying to say. Coupled with somewhat odd sentence structure (But now I am of the opinion. Figure out...) , and random capitalization choices (why is the word "Restaurants" capitalized for example?) the article is a very difficult read, with very choppy idea arrangement. A rewrite might really help. (my 2 cents. posted this only because you asked for feedback)