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> That would just be greenwashing. Greenwashing, also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing ar
by metadat 3y ago
> That would just be greenwashing.
Greenwashing, also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly.
Green-manufactured LEGO doesn't qualify..
Edit: @beloch: got it, thanks for educating me.
- beloch 3y agoIt fits the definition if the new manufacturing process is less environmentally friendly.
- blamazon 3y agoJust to state one aspect of this, since I don't think you said it explicitly. Alternative plastics currently are generally not as efficient to produce as mainline plastics, IE they consume more energy. If that energy consumption is connected to fossil fuels, it could be a step backwards to implement such a process at Lego scale. There's also another aspect of, if the demand of global oil used for plastics goes down, it could be more appealing to burn oil for energy, if the price goes down accordingly. There's some argument to be made that while we spin down the oil industry we should be making more fossil fuel based plastics, to be entombed in the earth somewhat like nuclear waste. I say all this unhappily as someone who really wants our species to make forward progress on climate and resource policy.
- yyyk 3y agoNote that in a lot of cases, getting rid of plastics really means 'burning plastics' which is definitely not warming-friendly. * This is done since a landfill has its own issues, and recycling plastics does not work.