I agree; the title is doing a lot of work in terms of getting people to read the article and I'm sure the author is aware. This is a trade-off and when the arti

I agree; the title is doing a lot of work in terms of getting people to read the article and I'm sure the author is aware. This is a trade-off and when the article doesn't quite sell on the promise of the title you are bound to get a little backlash.