Even if it is free it's still an essential service that we all use. The consumer needs to be protected from monopolies that harm the market. Monopolies have bee

Even if it is free it's still an essential service that we all use. The consumer needs to be protected from monopolies that harm the market. Monopolies have been proven over and over again to be harmful to the end product. Imagine if Google actually had competitors. They'd actually work on improving search results which everyone has been complaining about later. They wouldn't put 5 ads at the top of the page. They wouldn't rank lengthy, vague sources at the top to maximize your time looking on their ads. How can this be a waste of time?