> The current school of thought dominating MBA courses would see addressing these issues as a cost with no tangible benefits to the business. I can see their ra

> The current school of thought dominating MBA courses would see addressing these issues as a cost with no tangible benefits to the business. I can see their rationale: if consumers don’t signal that they care about security, then it is actually hard to argue that addressing security is a benefit to the business. At least in the US, customers are very price conscious and will sacrifice a lot to save a dollar. To frame this from their standpoint, "Why do I have to pay more for ¨features¨ that I don't want?" I think folks _should_ demand more secure devices, but they also must be willing to pay for it. (Many folks will immediately respond, "We'll use the government to force companies to do this!" but that can cost even more, as the company provides the extra features and also pays for the bureaucracy.)