For some reason, this phrase grates on my nerves. Maybe it has Orwellian overtones that trigger something in my subconscious. I don't know what it is but this

For some reason, this phrase grates on my nerves. Maybe it has Orwellian overtones that trigger something in my subconscious. I don't know what it is but this slogan makes me angry almost beyond rationality. Ironic. P.S. Maybe its the fact that my boss has one of its parodies hanging in his office. :/