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Totally agree. I would be behind email providers requiring bulk emails to implement whatever Gmail uses to provide that Unsubscribe button at the top of emails
by everforward 3y ago
Totally agree. I would be behind email providers requiring bulk emails to implement whatever Gmail uses to provide that Unsubscribe button at the top of emails so you don't even have to go to their website. Any degree of difficulty is a bad pattern, and email providers should help discourage that with a heavy hand.
Edit: And also severe penalties for failing to actually unsubscribe someone within 24 hours of clicking that button. I don't want to hear any "it could take up to a week" bullshit. If people can transfer millions of dollars in a matter of days, they should be able to take me off a mailing list instantly.
- sokoloff 3y agoSo long as "whatever Gmail uses" really means "whatever the IETF [or other standards body] RFC defines" and gmail just happens to implement that RFC, sure. Otherwise, I'm not inclined to give an advertising company control over the worldwide opt-out process for advertising emails... The 24 hours vs 7 days thing doesn't bother me at all, frankly. I care about not getting your bullshit for the next decade. If you squeak 4 more in and then stop because you have (or claim to have) a bunch of nightly processes that all need to complete, fine.