> these entities have one purpose: profits A bit more history. A shareholder once berated Tim Cook for doimg things for reasons other than profit. Tim Cook's

> these entities have one purpose: profits A bit more history. A shareholder once berated Tim Cook for doimg things for reasons other than profit. Tim Cook's response: > When we work on making our devices accessible by the blind, I don’t consider the bloody ROI [return on investment]. When I think about doing the right thing, I don’t think about an ROI.” If you want me to do things only for ROI reasons, you should get out of this stock.