Sure, I’ll elucidate my thinking here: - The word “subtle” is appropriate for a minimalist product with minimalistic design. - The obscure spelling and, yes,

Sure, I’ll elucidate my thinking here: - The word “subtle” is appropriate for a minimalist product with minimalistic design. - The obscure spelling and, yes, small brand stumbling block it creates is fine for an exclusive and invite-only network; the nod to Latin inscriptions has overtones of class and education, which are both exclusive concepts as well.