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My advice - do your own PR for as long as you can, don't hire a PR firm. I fell prey to the persuasive tactics of one firm, which over charged, over promised, a
by massarog 15y ago
My advice - do your own PR for as long as you can, don't hire a PR firm. I fell prey to the persuasive tactics of one firm, which over charged, over promised, and delivered nothing.
- staunch 15y agoSomebody said it best: Only hire a PR firm when you're dealing with too much inbound press attention.
- mbenjaminsmith 15y agoFormer owner of PR agency here: absolutely correct.
- adammichaelc 15y agoI think this only proves that you didn't hire a good firm. Great PR firms can actually do incredible things, but the tricky part is knowing which firms are great.
- corin_ 15y agoCompletely agree - I've never had need to hire a PR firm, but having worked along side them quite a bit, there are some who can seemingly move mountains, while others clearly thought PR is about emailing journalists saying "this might interest you", without building relationships, and for all they try they won't get anywhere. Of course there's also the third type, people who don't care and see PR as an easy ride.