I suspect this isn't a surprising news for anyone who's been following the college football scene for the last 20 years. TV deals matter quite a bit (especially

I suspect this isn't a surprising news for anyone who's been following the college football scene for the last 20 years. TV deals matter quite a bit (especially for money and exposure) and most universities worth their salt will gun for the SEC or the BIG 10 when the opportunity is there. PAC12 essentially imploded this year for this reason.