> A good name is a word that you can tell someone over the phone without them asking you how to spell it. Period. The problem here is that a good name (has bec

> A good name is a word that you can tell someone over the phone without them asking you how to spell it. Period. The problem here is that a good name (has become) one that doesn't collide with any popular search terms, and whose URL won't be taken. This is sort of at cross purposes with being easy to spell.