3 ms·
Microsoft To Rebrand Search. Will It Be Kumo?
- vaksel 18y agodoes anyone else feel like this is a stupid idea? they spent all that money building up the live brandname...only to throw it away for something completely random
- alyx 18y agowhat Live brand name?
- vaksel 18y agothey spent millions getting people to use the search from live.com
- aneesh 18y agoand it didn't work.
- vaksel 18y agowell it sort of did...i.e. for me if I can't find something on Google, as a last resort I'd do a quick search on MSN live. Of course at that point I'm desperate so I'd also look on cuil(just to see if they'll finally give me a good result), ask.com and yahoo before that I'd skip msn stuff all together
- blasdel 18y agoIt's not like they haven't rebranded everything before: * 9X Visual* Active* Direct* * 200X *.net * Live Windows Live * Windows *
- snprbob86 18y agoI've defended a lot of Microsoft's behavior, but I certainly can't defend their branding strategies. Prefixing product names with the company name ensures trademark uniqueness and reduces customer confusion. However, Microsoft seems to insist on hierarchical branding namespaces which preserves the trademark uniqueness, but increases confusion. Is it Microsoft Office Word? Or is it Microsoft Word? Instead of Microsoft Calendar, it is Microsoft Windows LIVE Calendar, which is different than Microsoft Windows Calendar and Microsoft Office Outlook Calendar... If only Microsoft could consolidate efforts and stop creating various self-competing products.
- blasdel 18y agoMicrosoft Windows Small Business Calendar Server 2008 - SharePoint Live Edition
- shadytrees 18y agoCuil#.
- mhartl 18y agoThe name "live.com" is awful for search, and yet Microsoft has poured millions into it. I don't understand why they don't just buy "search.com", "find.com", or something similar. The high price for the domain would be, on the scale of Microsoft's cash hoard, a reasonable marketing expense.
- johns 18y agoI doubt c|net is giving up search.com, but you have a good idea