I don't know why the article doesn't mention it but most of the product is already premium: it's grass fed (and often grass finished) beef. It's low carbon beca

I don't know why the article doesn't mention it but most of the product is already premium: it's grass fed (and often grass finished) beef. It's low carbon because the ranchers don't need to buy them much food, but it's not a sustainable alternative for most of the country. The ranch I buy my annual half-cow from runs a sister ranch in Wyoming and they claim a 2:1 ratio of energy input to output in kcal simply because the cows roam. It's almost $5,000 for an XL whole cow though (compared to $2,000-3,000 elsewhere), so it's definitely an upmarket product. The GHG cost post slaughter depends too much on customer specifics though. Shipping half a cow to a single customer California is a lot worse than shipping 10 tons of beef to a supermarket or a large group of buyers.