4 ms·

So am I the only one who just reads it as 'subtle'?

• alanh 15y ago
  Nope. How is “subtle, with a V for a U like the Romans” so hard? It does seem very apt for an exclusive blog network.
  • jarek 15y ago
    I'm not sure I see how "subtle, with a V for a U like the Romans" or even just "subtle" is very apt for an exclusive blog network, can you mention why you think so? Certainly the positioning and marketing is everything but subtle so far.
    • alanh 15y ago
      Sure, I’ll elucidate my thinking here: - The word “subtle” is appropriate for a minimalist product with minimalistic design. - The obscure spelling and, yes, small brand stumbling block it creates is fine for an exclusive and invite-only network; the nod to Latin inscriptions has overtones of class and education, which are both exclusive concepts as well.
      • jarek 15y ago
        I personally disagree with appropriateness of both of your points for this product, but thank you for responding.