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Apple advertising extends beyond the app store, both for iOS and macOS, and is personalized by default. You can disable this in Settings -> Privacy and Securit

Apple advertising extends beyond the app store, both for iOS and macOS, and is personalized by default. You can disable this in Settings -> Privacy and Security -> Apple Advertising on both platforms.

turquoisevar 3y ago
You’re right, it’s a bit more than the App Store. AFAIK it also includes ads in the News app and apps that load articles from the News app (e.g. Stocks app). Their fine print also mentions the TV app, but I haven’t seen ads there, so perhaps they’re referring to content suggestions. This seems to be confirmed further down the line in the fine print when it says: > We create segments to deliver personalized ads on the App Store, Apple News, and Stocks. I’d say the main difference between Meta and Apple is that the latter doesn’t combine data from different source and only relies on their own data (what Apple calls “tracking”): > Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.
- gandalfgreybeer 3y ago
  The ads on the TV app I think are 30s trailers when playing episodes or movies (only once per session as I’ve experienced) which can immediately be skipped like a recap. It’s the only ad on a streaming service that has never annoyed me (I also like the fact that it’s not targeted). Zero ads are better but their implementation on tv plus is the least irritating I’ve experienced.
  - nicce 3y ago
    I have been getting them on every episode on specific series. But yeah, could be worse.
shuckles 3y ago
It's been opt-in since at least 2021: https://appleinsider.com/articles/21/09/02/apple-pushes-pop-up-for-personalized-ads-on-apple-apps-in-ios-15 https://appleinsider.com/articles/21/09/02/apple-pushes-pop-...

turquoisevar 3y ago

You’re right, it’s a bit more than the App Store. AFAIK it also includes ads in the News app and apps that load articles from the News app (e.g. Stocks app). Their fine print also mentions the TV app, but I haven’t seen ads there, so perhaps they’re referring to content suggestions. This seems to be confirmed further down the line in the fine print when it says: > We create segments to deliver personalized ads on the App Store, Apple News, and Stocks. I’d say the main difference between Meta and Apple is that the latter doesn’t combine data from different source and only relies on their own data (what Apple calls “tracking”): > Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.

gandalfgreybeer 3y ago
The ads on the TV app I think are 30s trailers when playing episodes or movies (only once per session as I’ve experienced) which can immediately be skipped like a recap. It’s the only ad on a streaming service that has never annoyed me (I also like the fact that it’s not targeted). Zero ads are better but their implementation on tv plus is the least irritating I’ve experienced.
- nicce 3y ago
  I have been getting them on every episode on specific series. But yeah, could be worse.

shuckles 3y ago

It's been opt-in since at least 2021: https://appleinsider.com/articles/21/09/02/apple-pushes-pop-up-for-personalized-ads-on-apple-apps-in-ios-15 https://appleinsider.com/articles/21/09/02/apple-pushes-pop-...