2 ms·
> They look at their massive data trove I can tell you from first hand experience their data trove isn't the most valuable for farming out for AdTech. They tak
by giantrobot 3y ago
> They look at their massive data trove
I can tell you from first hand experience their data trove isn't the most valuable for farming out for AdTech. They take in a lot of opt-in telemetry and bend over backwards to anonymize it. There's also very clear demarcation of PII and if you even work around something considered PII you as an engineer need to sign all sorts of extra paperwork.
Even if any individual manager or director decided they wanted to leverage PII they'd quickly run afoul of Apple's extremely legally conservative legal department. Because of this data is sanitized and anonymized before it's collected and then further after it's collected.
- screye 3y agoI have been in a big company where a single incident of possible PII leakage happened. (turned out it was a non-issue but) It was the biggest fire I have ever seen, with everyone bringing out every apology, every on call engineer, every lawyer, every HR person and every training there was to make sure it never happened again. Dunno about all of them, but I can confirm that at least some of the big-tech companies treat PII as nuclear fuel that is never to be touched and placed behind the strongest locks the company has available.