1) The data are the privacy equivalent of nuclear waste. A company having it is also barely different from the government having it, directly. The data ought no

1) The data are the privacy equivalent of nuclear waste. A company having it is also barely different from the government having it, directly. The data ought not be collected, period. It’s astonishingly dangerous. 2) Someone following you around writing notes about everything you do doesn’t stop being creepy-as-fuck harassment just because it’s online and “at scale”. And actually a lot of this transcends the Internet and gets connected with real world activities, blurring the difference even more. It’s wrong when someone does it to a single person for some personal reason, and it’s even more wrong when a megacorp does it to everyone to make a buck. 3) It harms the function of markets. Massive nearly-impossible-for-a-small-business-to-attain data-moats protect monopolies and discourage competition. It adds to the already-harmful-to-market-function information imbalance between individuals and companies.