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I agree. Apple has always had an advertising business, remember apps with ad banners in the early IOS store? However the fundamental difference is that their m

I agree. Apple has always had an advertising business, remember apps with ad banners in the early IOS store? However the fundamental difference is that their model is being an hardware company.

smoldesu 3y ago
Their "ecosystem" model is why we need crowbar legislation like Europe's DMA to force interoperability. Make no mistake, Apple is playing for keeps just as hard as Google is: https://httptoolkit.com/blog/apple-private-access-tokens-attestation/ https://httptoolkit.com/blog/apple-private-access-tokens-att... All of these companies deserve their due scrutiny. Specifically around the illusion of privacy though, nobody has further to fall than Apple.
- musictubes 3y ago
  Right, Apple has the most to lose if they resort to the business model of Facebook so they have an incentive to stick to what they are doing.
  - smoldesu 3y ago
    Their userbase is more-or-less captive either way. All of FAANG is boiling the frog, just at different speeds.
GeekyBear 3y ago
> Apple has always had an advertising business, remember apps with ad banners in the early IOS store? Remember what their advertising clients disliked about Apple's ad platform compared to the likes of Facebook and Google? > A new report on Advertising Age has revealed what advertisers think of Apple's arrogance when it comes to its mobile advertising platform and its tight grip on user data. "One person familiar with the situation exec said Apple's refusal to share data makes it the best-looking girl at the party, forced to wear a bag over her head," the AdAge report read. https://www.techtimes.com/articles/3568/20140222/apple-cares-about-your-privacy-more-than-advertising-dollars-via-iad-really.htm https://www.techtimes.com/articles/3568/20140222/apple-cares...
- heavyset_go 3y ago
  This is a decade-old story, and neither Google nor Facebook sell or share data, they sell access to their ad networks. Apple sells access to their ad network, too.

I agree. Apple has always had an advertising business, remember apps with ad banners in the early IOS store? However the fundamental difference is that their model is being an hardware company.

smoldesu 3y ago

Their "ecosystem" model is why we need crowbar legislation like Europe's DMA to force interoperability. Make no mistake, Apple is playing for keeps just as hard as Google is: https://httptoolkit.com/blog/apple-private-access-tokens-attestation/ https://httptoolkit.com/blog/apple-private-access-tokens-att... All of these companies deserve their due scrutiny. Specifically around the illusion of privacy though, nobody has further to fall than Apple.

musictubes 3y ago
Right, Apple has the most to lose if they resort to the business model of Facebook so they have an incentive to stick to what they are doing.
- smoldesu 3y ago
  Their userbase is more-or-less captive either way. All of FAANG is boiling the frog, just at different speeds.

GeekyBear 3y ago

> Apple has always had an advertising business, remember apps with ad banners in the early IOS store? Remember what their advertising clients disliked about Apple's ad platform compared to the likes of Facebook and Google? > A new report on Advertising Age has revealed what advertisers think of Apple's arrogance when it comes to its mobile advertising platform and its tight grip on user data. "One person familiar with the situation exec said Apple's refusal to share data makes it the best-looking girl at the party, forced to wear a bag over her head," the AdAge report read. https://www.techtimes.com/articles/3568/20140222/apple-cares-about-your-privacy-more-than-advertising-dollars-via-iad-really.htm https://www.techtimes.com/articles/3568/20140222/apple-cares...

heavyset_go 3y ago
This is a decade-old story, and neither Google nor Facebook sell or share data, they sell access to their ad networks. Apple sells access to their ad network, too.