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> In 2022, Apple generated 4.7 billion U.S. dollars with its global advertising business. > By 2022, Facebook's ad revenues had hit $135.94 billion. $4.7B is

> In 2022, Apple generated 4.7 billion U.S. dollars with its global advertising business. > By 2022, Facebook's ad revenues had hit $135.94 billion. $4.7B is not a small number but no where close to Facebook’s.

glitchc 3y ago
Velocity is often more important than the absolute amount in a business context. If velocity is 100% growth, year over year, it holds true for a couple of years, it's going to draw significant attention.
- riversflow 3y ago
  This isn’t really a business context though, it’s an ethical one. I think most people would agree that velocity hardly matters here, what’s been actually done is generally what gets judgement, not where you will be in some time if you do everything the same. What you are describing is essentially pre-crime.
kaba0 3y ago
Also, not all ads are the same from an ethical standpoint. Displaying an app ad in the appstore upon searching for a similar term is very different than displaying ads based on your whole life, collected in malicious ways.
- 2Gkashmiri 3y ago
  I don't own an apple device now but why does app store have ads ? After paying upwards of $1000+ on a iPhone, why can't you expect an ad free experience on a first party app store?
  - tgma 3y ago
    That's kind of arbitrary though. Why if they wanted to price it at $2k if it were to be ad free? Would the consumer then prefer ads if offered with such choice? They are taking the risk of repelling their customer who paid $1k+ and still sees ads and they are entitled to the courage of their conviction to take that risk.
  - vuln 3y ago
    They’re promoted apps, the developer pays to promote their app. This tends to help startups that name their company off some random word like _bumble_.
  - csallen 3y ago
    Because Apple has decided so, because it makes them lots of money, and it isn't a big enough dealbreaker for consumers to not buy iPhones. I believe the Google Play Store has ads, too.
  - MikusR 3y ago
    Even settings app on iphones has adds.
    - kaba0 3y ago
      This is the bullshit I'm talking about in another thread. No it doesn't. Telling you about icloud which is like an inherent feature and partially the reason some people buy their phones is absolutely in no way comparable to actual ads. Do you know what has ads in settings? Xiaomi. A relative bought one and I helped him set it up, and you literally had to see an ad to listen to your ringtone!!!
      - wkat4242 3y ago
        If people bought their phone because of iCloud there's no need to advertise it to them. What's really annoying on iOS is that persistent notification badge to "finish setting up your account" even when I choose not to use some apple services.
      - querulous 3y ago
        it also advertises news, music and apple tv (and probably all their services, those are just the ones i've noticed)
    - internet101010 3y ago
      That is simply untrue.
  - LexGray 3y ago
    Perhaps there is some sort of pressure by stockholders to have the ability to promote their own products and services on the device or just some sort of backroom dealings. My personal hope is that Apple course corrects at some point that they do not need to extract the extra cash while damaging the customer experience. The company feels much less customer oriented now and has lost a lot of the premium feel. I have already stopped using their TV app because they have made it nearly non-functional with the amount of promoted content. The News app has an exceptional number of subscription only items in the feed to where I am about to go back to pure RSS. The feeling is like what Google would have done with Google Reader if it was still going stuffing in promotions. I agree first party apps should be advertisement free if they are advertised as being included in the price of the phone. Otherwise it is a hidden bill you are paying with hours or days of your life that you can't get back. I would pay for a service that just disabled all first party promotions advertisements. Give me the real price instead of wasting my valuable time with advertisements I would never click.
  - threeseed 3y ago
    > why does app store have ads Because it's useful. It helps users discover apps that the developer believes is relevant to that keyword. I can't think of a better mechanism for doing this without an auction style system.
    - nicce 3y ago
      You could just provide better search interface instead. But that does not bring money. Or show a button to open separate window which shows related apps. But instead, we always want to bring everything instantly under our attention [in same screen, close to the line of sight].
- bryan_w 3y ago
  But is it ok for Apple to show you an ad in the first party Stocks or News app based on what you've searched for and purchased in the App store?
hinkley 3y ago
Apple is worth 3.5x as much as Facebook, so the expectation of revenues is 3.5x higher. If Facebook were Apple's size they'd be doing 450 billion in ads.

glitchc 3y ago

Velocity is often more important than the absolute amount in a business context. If velocity is 100% growth, year over year, it holds true for a couple of years, it's going to draw significant attention.

riversflow 3y ago
This isn’t really a business context though, it’s an ethical one. I think most people would agree that velocity hardly matters here, what’s been actually done is generally what gets judgement, not where you will be in some time if you do everything the same. What you are describing is essentially pre-crime.

kaba0 3y ago

Also, not all ads are the same from an ethical standpoint. Displaying an app ad in the appstore upon searching for a similar term is very different than displaying ads based on your whole life, collected in malicious ways.

2Gkashmiri 3y ago
I don't own an apple device now but why does app store have ads ? After paying upwards of $1000+ on a iPhone, why can't you expect an ad free experience on a first party app store?
- tgma 3y ago
  That's kind of arbitrary though. Why if they wanted to price it at $2k if it were to be ad free? Would the consumer then prefer ads if offered with such choice? They are taking the risk of repelling their customer who paid $1k+ and still sees ads and they are entitled to the courage of their conviction to take that risk.
- vuln 3y ago
  They’re promoted apps, the developer pays to promote their app. This tends to help startups that name their company off some random word like _bumble_.
- csallen 3y ago
  Because Apple has decided so, because it makes them lots of money, and it isn't a big enough dealbreaker for consumers to not buy iPhones. I believe the Google Play Store has ads, too.
- MikusR 3y ago
  Even settings app on iphones has adds.
  - kaba0 3y ago
    This is the bullshit I'm talking about in another thread. No it doesn't. Telling you about icloud which is like an inherent feature and partially the reason some people buy their phones is absolutely in no way comparable to actual ads. Do you know what has ads in settings? Xiaomi. A relative bought one and I helped him set it up, and you literally had to see an ad to listen to your ringtone!!!
    - wkat4242 3y ago
      If people bought their phone because of iCloud there's no need to advertise it to them. What's really annoying on iOS is that persistent notification badge to "finish setting up your account" even when I choose not to use some apple services.
    - querulous 3y ago
      it also advertises news, music and apple tv (and probably all their services, those are just the ones i've noticed)
  - internet101010 3y ago
    That is simply untrue.
- LexGray 3y ago
  Perhaps there is some sort of pressure by stockholders to have the ability to promote their own products and services on the device or just some sort of backroom dealings. My personal hope is that Apple course corrects at some point that they do not need to extract the extra cash while damaging the customer experience. The company feels much less customer oriented now and has lost a lot of the premium feel. I have already stopped using their TV app because they have made it nearly non-functional with the amount of promoted content. The News app has an exceptional number of subscription only items in the feed to where I am about to go back to pure RSS. The feeling is like what Google would have done with Google Reader if it was still going stuffing in promotions. I agree first party apps should be advertisement free if they are advertised as being included in the price of the phone. Otherwise it is a hidden bill you are paying with hours or days of your life that you can't get back. I would pay for a service that just disabled all first party promotions advertisements. Give me the real price instead of wasting my valuable time with advertisements I would never click.
- threeseed 3y ago
  > why does app store have ads Because it's useful. It helps users discover apps that the developer believes is relevant to that keyword. I can't think of a better mechanism for doing this without an auction style system.
  - nicce 3y ago
    You could just provide better search interface instead. But that does not bring money. Or show a button to open separate window which shows related apps. But instead, we always want to bring everything instantly under our attention [in same screen, close to the line of sight].
bryan_w 3y ago
But is it ok for Apple to show you an ad in the first party Stocks or News app based on what you've searched for and purchased in the App store?

hinkley 3y ago

Apple is worth 3.5x as much as Facebook, so the expectation of revenues is 3.5x higher. If Facebook were Apple's size they'd be doing 450 billion in ads.