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Another year passes by, their revenue sources dry up (or dont meet expectations) and everybody is scrambling for a new stream. They look at their massive data t

Another year passes by, their revenue sources dry up (or dont meet expectations) and everybody is scrambling for a new stream. They look at their massive data trove, they double check with the lawyers and your nice little trust framework is up in flames. Thats how capitalism works. This is all wrong. Conditioning on goldilocks and accepting least bad solutions is not how the digital society should be built. And make no mistake this is no "lifestyle" issue. Its pretty clear that 99% of life will be controlled by some digital artifact or another and there is no opt out. Tech should be developed and provided on a data sovereign basis by law. People should be prohibited from collecting personal data and applying algorithms that affect people except under strict regulation. Relying on "markets" and "capitalism" to shape such vital aspects of society is political malfunction for the history books.

giantrobot 3y ago
> They look at their massive data trove I can tell you from first hand experience their data trove isn't the most valuable for farming out for AdTech. They take in a lot of opt-in telemetry and bend over backwards to anonymize it. There's also very clear demarcation of PII and if you even work around something considered PII you as an engineer need to sign all sorts of extra paperwork. Even if any individual manager or director decided they wanted to leverage PII they'd quickly run afoul of Apple's extremely legally conservative legal department. Because of this data is sanitized and anonymized before it's collected and then further after it's collected.
- screye 3y ago
  I have been in a big company where a single incident of possible PII leakage happened. (turned out it was a non-issue but) It was the biggest fire I have ever seen, with everyone bringing out every apology, every on call engineer, every lawyer, every HR person and every training there was to make sure it never happened again. Dunno about all of them, but I can confirm that at least some of the big-tech companies treat PII as nuclear fuel that is never to be touched and placed behind the strongest locks the company has available.

giantrobot 3y ago

> They look at their massive data trove I can tell you from first hand experience their data trove isn't the most valuable for farming out for AdTech. They take in a lot of opt-in telemetry and bend over backwards to anonymize it. There's also very clear demarcation of PII and if you even work around something considered PII you as an engineer need to sign all sorts of extra paperwork. Even if any individual manager or director decided they wanted to leverage PII they'd quickly run afoul of Apple's extremely legally conservative legal department. Because of this data is sanitized and anonymized before it's collected and then further after it's collected.

screye 3y ago
I have been in a big company where a single incident of possible PII leakage happened. (turned out it was a non-issue but) It was the biggest fire I have ever seen, with everyone bringing out every apology, every on call engineer, every lawyer, every HR person and every training there was to make sure it never happened again. Dunno about all of them, but I can confirm that at least some of the big-tech companies treat PII as nuclear fuel that is never to be touched and placed behind the strongest locks the company has available.