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2. Svbtle: There are few names I've come across in my career that are as painful as this one to read, spell or pronounce. Absolutely. I thought that "kiln" wa
by MartinCron 15y ago
2. Svbtle: There are few names I've come across in my career that are as painful as this one to read, spell or pronounce.
Absolutely. I thought that "kiln" was a horrible product name (it still is) but we've set the bar lower with this.
- blvr 15y agoSo am I the only one who just reads it as 'subtle'?
- alanh 15y agoNope. How is “subtle, with a V for a U like the Romans” so hard? It does seem very apt for an exclusive blog network.
- jarek 15y agoI'm not sure I see how "subtle, with a V for a U like the Romans" or even just "subtle" is very apt for an exclusive blog network, can you mention why you think so? Certainly the positioning and marketing is everything but subtle so far.
- alanh 15y agoSure, I’ll elucidate my thinking here: - The word “subtle” is appropriate for a minimalist product with minimalistic design. - The obscure spelling and, yes, small brand stumbling block it creates is fine for an exclusive and invite-only network; the nod to Latin inscriptions has overtones of class and education, which are both exclusive concepts as well.
- jarek 15y agoI personally disagree with appropriateness of both of your points for this product, but thank you for responding.
- Domenic_S 15y agoI think Kiln is a brilliant product name for what it is: a source code repo (kilns are designed to hold quantities of things) that encourages peer review (kilns dry or harden things).
- MartinCron 15y agoIt's a good name, conceptually, but it's hard to hear and speak. It's also a fantastic product.