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This is the first I've heard of such a law. Do you have a reference? Which country?
by jsnell 3y ago
This is the first I've heard of such a law. Do you have a reference? Which country?
- josefx 3y agoGoing by GDPR any tracking that isn't necessary for your service to work has to be optional and the site operator has to list and explain every bit of data he tracks. Moving that tracking directly into the browser seems like a cheap attempt at trying to bypass the GDPR.
- seanhunter 3y agoSearch for "death of third party cookies" and you will find a huge amount of material about it. It's basically a trend that everyone in marketing expects. Here's a tiny sample but I've tried to draw on a wide swath of different sources. [1] https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-demise-of-third-party-cookies-and-identifiers https://www.mckinsey.com/capabilities/growth-marketing-and-s... [2] https://www.forbes.com/sites/theyec/2022/09/12/the-slow-death-of-third-party-cookies/ https://www.forbes.com/sites/theyec/2022/09/12/the-slow-deat... [3] https://blog.hubspot.com/marketing/third-party-cookie-phase-out https://blog.hubspot.com/marketing/third-party-cookie-phase-... [4] https://www.marketingweek.com/death-third-party-cookies-google/ https://www.marketingweek.com/death-third-party-cookies-goog... [5] https://www.techtarget.com/whatis/feature/The-death-of-third-party-cookies-What-marketers-need-to-know https://www.techtarget.com/whatis/feature/The-death-of-third...
- jsnell 3y agoAs far I can tell, none of those links are talking about "lawmakers banning 3rd party cookies". They're mostly about Google wanting to remove 3p cookies from Chrome. A couple of them reference laws, but it's just talking about general privacy law trends by giving examples of laws that are already passed like GDPR and did not in fact lead to a ban of 3p cookies. Since none of your links provided any evidence for this, I'm going to guess that the waste swathe of material doesn't actually exist.
- seanhunter 3y agoI didn't say anything about lawmakers. I said 3rd party cookies are expectetd to be banned (by google and other browser makers only other browser makers have already done that).
- jsnell 3y agoNo, you very specifically wrote about "lawmakers" being the ones who are "trying to ban 3rd party cookies", not about Chrome. "If that's true isn't topics just google's mechanism to continue the kind of tracking that *lawmakers* are trying to ban by banning 3rd party cookies?" If you really didn't think you were talking about lawmakers but about big tech (seems like an odd mistake), you could at least have replied right away that you had no idea of why I was bringing laws up. Would have saved us both some time.