Apart from the attempt to win over more cautious customers, most AI companies want this to go to court, because an established precedent in their favor will be

Apart from the attempt to win over more cautious customers, most AI companies want this to go to court, because an established precedent in their favor will be very valuable to them (and they generally expect it will be in their favour, at least to the extent that the risk it might not is outweighed by the cost of uncertainty). You can see this in the cases related to stable diffusion where Stability AI is basically beckoning them into court despite (and probably in part because) the plaintiffs having so weak a case the judge is likely to just chuck it out before any precedent can be established.