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They released a blog post about it with a little more info: https://blog.mozilla.org/en/mozilla/privacy-preserving-attribution-for-advertising/ https://blog.m
by Drawde 3y ago
They released a blog post about it with a little more info:
https://blog.mozilla.org/en/mozilla/privacy-preserving-attribution-for-advertising/ https://blog.mozilla.org/en/mozilla/privacy-preserving-attri...
- cout 3y agoI don't understand how this can work. What is to prevent combining the new ostensibly privacy-preserving attribution with existing tracking technology for enhanced identity tracking?
- denton-scratch 3y agoThanks. So it looks like Interoperable Private Attribution is mostly Meta people; there's one guy from Mozilla, Eric Rescorla. Eric is not notable for adtech achievements; he's notable for his contributions to internet privacy, and security and cryptography. [Edit] More detail: https://docs.google.com/document/d/1KpdSKD8-Rn0bWPTu4UtK54ks0yv2j22pA5SrAD9av4s https://docs.google.com/document/d/1KpdSKD8-Rn0bWPTu4UtK54ks... Apparently the proposal is to store the match key in browser local storage; which means that you can block it by setting local storage to zero, or by regularly cleaning-out local storage. That article doesn't mention once the privileges that should be granted to the user. It does mention the powers of the user agent, but that really means the browser manufacturer.