> If the companies that dominated the artist tool market before computers had had the good sense to think of themselves in this flexible, adaptable, big-picture

> If the companies that dominated the artist tool market before computers had had the good sense to think of themselves in this flexible, adaptable, big-picture way (instead of as paint-chemtech companies or whatevs) Essentially, the Polaroid company. Their biggest income was film, so they saw themselves as a film company. When digital photography came along, they did some research in the area, but largely decided, "We're a film company, why would we sell this thing for lower profit margins?"