3 ms·
> IPA now allows Any more info on IPA? That link doesn't even say what the acronym stands for. I couldn't figure out how it's supposed to work, too complicated
by denton-scratch 3y ago
> IPA now allows
Any more info on IPA? That link doesn't even say what the acronym stands for. I couldn't figure out how it's supposed to work, too complicated. Wikipedia doesn't seem to have heard of it, and a cursory websearch didn't offer an explanation.
> Mozilla is one of the authors.
Mozilla as a company, or is it that there are Mozilla developers contributing? If Mozilla are planning to introduce a built-in tracking system to Firefox, doesn't that imply shooting off your one remaining foot?
- Drawde 3y agoThey released a blog post about it with a little more info: https://blog.mozilla.org/en/mozilla/privacy-preserving-attribution-for-advertising/ https://blog.mozilla.org/en/mozilla/privacy-preserving-attri...
- cout 3y agoI don't understand how this can work. What is to prevent combining the new ostensibly privacy-preserving attribution with existing tracking technology for enhanced identity tracking?
- denton-scratch 3y agoThanks. So it looks like Interoperable Private Attribution is mostly Meta people; there's one guy from Mozilla, Eric Rescorla. Eric is not notable for adtech achievements; he's notable for his contributions to internet privacy, and security and cryptography. [Edit] More detail: https://docs.google.com/document/d/1KpdSKD8-Rn0bWPTu4UtK54ks0yv2j22pA5SrAD9av4s https://docs.google.com/document/d/1KpdSKD8-Rn0bWPTu4UtK54ks... Apparently the proposal is to store the match key in browser local storage; which means that you can block it by setting local storage to zero, or by regularly cleaning-out local storage. That article doesn't mention once the privileges that should be granted to the user. It does mention the powers of the user agent, but that really means the browser manufacturer.
- deleted 3y ago[deleted]