If he had used another "anonymous" name I might've agree that it could border astro-turfing but if your handled matches your last-name it's probably more of an

If he had used another "anonymous" name I might've agree that it could border astro-turfing but if your handled matches your last-name it's probably more of an over-eager CEO that thinks the world revolves around his ideas and interests (Being the company at the moment), so I'd rather put it in the spammy-behaviour box (But that seems accepted to a certain extent here still for obvious reasons).