4 ms·
> Rather, the luxury automaker wanted to streamline production and reduce costs there by physically installing heated seats in every single car, since 90% of al
by anon373839 3y ago
> Rather, the luxury automaker wanted to streamline production and reduce costs there by physically installing heated seats in every single car, since 90% of all BMWs are bought with seat heaters anyway.
They could’ve just taken a page from Audi’s playbook and made heated seats standard. No subscription bs.
- raincole 3y agoIs it really too much to ask it with heated seats built-in? For a luxury automaker...
- not_alexb 3y ago> Is it really too much to ask it with heated seats built-in? For a luxury automaker... Lol. Porsche takes this to a whole other level in my experience.
- dicriseg 3y agoIm surprised a seat comes standard in a Porsche.
- FreshStart 3y agoIt's not. All parts are made to Porsche standards. Meaning.. Industrial standard parts - 1/porsche of a mm on all bemassungen.
- deelowe 3y agoDepends. Will you pay a subscription if they don't? We all know what they were doing...
- imperialdrive 3y agoWe're living in interesting times. Grandparents often would not believe the headline, and that's understandable. However, they would also sneer at such a sneaky idea as what BMW brought to the table. They're at peak marketing if they actually believed whatever professional advice led to charging for heated seats in a supposedly "luxury" brand vehicle. Wow
- simonjgreen 3y agoThey would also expect BMW to nickel and dime you. BMW are notorious for the options. I recall when the radio was optional.
- ineptech 3y agoI don't think that sweet, sweet heated seat revenue is the endgame here, I assume this is the POC for an in-car app store. (I say "is" rather than "was" because everybody bitched when they forced ads onto smart TVs and swore they'd never buy one, and yet it's nearly impossible to find a name brand TV without them. Won't be long before there's a monthly fee to mute the voice telling you what's on sale at every burger joint and strip mall you drive by)
- gabereiser 3y agoI solved that by not owning a TV. Sadly, you are probably right. It happened at the gas station pump, smart TV’s, now your OS. Tomorrow your car.
- beefield 3y agoI solved that by buying a tv that was on sale (sales guy warned that they have gotten lots of returns because the smart features were somehow not so good on the model) and promptly never connected it to internet. So far no ads outside tv channels' own ads.
- gabereiser 3y agoYou still have ads.
- Etrnl_President 3y agoPuncture loudspeakers, and use external audio.
- 1letterunixname 3y agoEven my cheap* 2005 Infiniti G sport coupe back in the day had heated seats. * $31.6k + 8% tax. Couldn't fit into a used one, so had to order it new deleting the sunroof. I expect a luxury vehicle (that I can fit into) to have both heated and cooling seats because it's damn hot here. One problem with too many features is they add complexity and they break. Only add features that are essential because most are a rent-seeking ripoff. Preferably, a low mileage used vehicle that's periodically but barely driven by a retired elderly person is best.
- nvy 3y agoMy 1991 Saab had heated seats. This is just seeing what they can get away with.
- implements 3y agoBack in the 80s, BMW considered a radio an optional extra. Admittedly they fitted a Blaupunkt (when that was a luxury brand), but still …
- ShrigmaMale 3y agocheap hotels advertise free wifi. expensive ones charge you for it.