I think a primary reason is "more privacy" (Mainstream VPNs actually reduce privacy) closely followed by bypassing regional restrictions (like blackouts during

I think a primary reason is "more privacy" (Mainstream VPNs actually reduce privacy) closely followed by bypassing regional restrictions (like blackouts during sports games, using Pornhub in Utah or Alabama, or looking up clinics that perform abortions in Texas) followed by bypassing ISP restrictions.