4 ms·
No, they literally can't. The UK Competition and Markets Authority made Google promise they won't remove 3rd-party cookies from Chrome before adding alternative
by imajoredinecon 3y ago
No, they literally can't. The UK Competition and Markets Authority made Google promise they won't remove 3rd-party cookies from Chrome before adding alternatives.
- jesstaa 3y agoSure they can. They just have to do it in a way that doesn't create a disadvantage for other advertising providers. Google isn't allowed to stop others tracking you without also removing their own ability to track you because that's anti-competitive.
- JoshTriplett 3y agoYou are assuming reasonableness on behalf of the regulators in question. In an ideal world, they hopefully said "you cannot give information to your own advertising/analytics division that you don't give to others". However, they could just as easily have said "you must provide either third-party cookies or a replacement for them", without offering the much more reasonable alternative of turning both off and not giving Google advertising/analytics any information either. So, what did the regulators actually say, and does it in fact allow Google to turn off third-party cookies without any replacement? If it does, then this is Google's fault for adding this feature in Chrome. If it doesn't, then this is the fault of bad regulation.
- josefx 3y agoGoogle has a habit of limiting changes it does not like to specific countries. So if they are rolling out a UK mandated feature globally there is no question that Google is all for it.