4 ms·

I laughed as well, but because I thought it was a fantastic move. The entire design is a brand, and by not opening it up to everybody, it will create the desire

I laughed as well, but because I thought it was a fantastic move. The entire design is a brand, and by not opening it up to everybody, it will create the desire to be on the "in crowd." Arrogant? Hardly. Brilliant? Definitely.

mcantelon 15y ago
Using exclusivity to market things is a novel concept?
- jarek 15y ago
  Not that I think that this is brilliant, but brilliant doesn't really imply novel.
  - mcantelon 15y ago
    True, but something considered brilliant isn't usually something obvious.