How many different Atari corporations have existed during the atari-age forum's lifespan? for any other brand this would be exciting news to see the original d

How many different Atari corporations have existed during the atari-age forum's lifespan? for any other brand this would be exciting news to see the original developers get invested in homebrews, but in atari's case i just see this as yet another desperate attempt by whoever's in charge at this point to try to find a way to monetize a brand name which is both extremely iconic and entirely lacking in products, services and customers. Last I checked they were trying to launch a chain of hotels which would cater to game conventions and e-sports events, guess that one didn't pan out. Kinda curious if the problem was launching during COVID, or just having a fundamentally dumb idea. It just seem like this brand gets passed around a lot between investors/VCs because it seems like the name recognition alone should make it a goldmine and yet it doesn't. I'm actually surprised Elon didn't buy it to be the new brandname for Twitter in lieu of X. Anyways, if the corporation that currently calls itself "Atari" is going to get in the business of distributing "official" carts of homebrews for classic Atari products I think that's really neat and it might actually be viable as a small business as long as they keep their ambitions in check and don't try to compete with the likes of Nintendo[1]. [1] https://en.wikipedia.org/wiki/Intellivision_Amico https://en.wikipedia.org/wiki/Intellivision_Amico