I suspect one reason why this flopped so heavily with consumers is because heated seats are a well-established luxury feature, in which consumers clearly see a

I suspect one reason why this flopped so heavily with consumers is because heated seats are a well-established luxury feature, in which consumers clearly see a line between the hardware costs and the upgrade price. When you eliminate that line and recognize that you've been charged for hardware you're not using, it feels wrong to many. I doubt many people realize any feature limiting in something as obscure as a CPU.