They're selling a service --that service runs on software. That software is their "secret sauce" --but like a capable CEO, the company is not in the business o

They're selling a service --that service runs on software. That software is their "secret sauce" --but like a capable CEO, the company is not in the business of a great CEO or great software, it's in the business of selling their services that are facilitated by their software --but that software could be internally developed or it could be a white-label software.. kind of like what we see in the malware biz.