I work with a lot of small startups. The biggest challenge is finding a valuable product or service to sell and support at a price that the dearest customers a

I work with a lot of small startups. The biggest challenge is finding a valuable product or service to sell and support at a price that the dearest customers are pleased to pay. And that price has to support the viability of the business. Learning about competition is great. But tracking competitors is not a high priority for early stage businesses—unless the product or service is a commodity. It’s just not the best use of time. Focus intently on the early adoption customers.