VPNs of the Mullvad type (not them specifically): Mostly marketing to the ignorant, but also people in police states and people who are getting annoying letters

VPNs of the Mullvad type (not them specifically): Mostly marketing to the ignorant, but also people in police states and people who are getting annoying letters about their torrenting. VPNs of the Tailscale type: Mostly people who self host apps and want them to be available across their devices without opening them up to the internet, or be able to access their NAS from Starbucks.