That really depends. While that could very well be the case, I find it funny people tend to assume their ISP does this, and also assume that trusting large cor

That really depends. While that could very well be the case, I find it funny people tend to assume their ISP does this, and also assume that trusting large corporates (often outside the jurisdiction they are in and subject to foreign law enforcement requests) with their data is automatically preferable to their ISP. In the absence of widely-deployed ECH the ISP can potentially still see all hostnames visited from SNI field. Some fears you commonly hear about from US users, like ISPs selling user browsing data, is illegal in other territories like the EU. So this calculation is different in various contexts. Where ISPs are not able to monetize it you would wonder what the business case for the (very expensive) snooping of queries is.