Wow, honest experience and good advice. Aligns with my extensive experience with startups, later stage venture-backed sw companies, mature public ISVs, and wel

Wow, honest experience and good advice. Aligns with my extensive experience with startups, later stage venture-backed sw companies, mature public ISVs, and well-established multi-national margin-optimizing system integrators (SIs). Most of them act (pretend) as if they are in one of the other categories, so they never have the self-knowledge required to apply the right rules to achieve success.