I live in S E Asia. Here Korean occupies a uniquely elevated place in the minds of the young. This is directly traceable to the huge amount of effort that the K

I live in S E Asia. Here Korean occupies a uniquely elevated place in the minds of the young. This is directly traceable to the huge amount of effort that the Korean government has spent promoting and supporting it's culture: K pop music, Korean TV dramas, Korean movies. All this translates into dollars in diverse ways, such as Korea being the number two language that young people want to learn after English. Such as tourism. Check out the book the creative economy for more depth on this phenomenon.