> Sure. What I'm really talking about is the modern ensemble of smartphone, social networks and app-centric economy. In 2007 they were still mainly "just phones

> Sure. What I'm really talking about is the modern ensemble of smartphone, social networks and app-centric economy. In 2007 they were still mainly "just phones". That was already there in 2010. There was a Cambrian explosion of apps in 2008/2009, and Apple ran the “there’s an app for that” campaign in 2009/2010. Facebook was there on day one and there were multiple Twitter clients. Instagram launched as a picture-focused, iPhone-only social network in late 2010.